Offered Programmes:
1. The Diploma in Business Studies at the Arab Open University is a two-year program designed to equip students with foundational knowledge in key business areas such as marketing, human resource management, finance, and information technology. Conducted in English the diploma aims to develop a deep understanding of business principles, organizational dynamics, and the broader market environment. Students will gain essential skills in communication, analysis, and practical IT application, preparing them for diverse business environments. The program includes practical assessments and continuous skill evaluations, with a curriculum structured to meet both academic and real-world industry needs.
2. The BA in Business Studies at Arab Open University provides a well-rounded education with an honours-level focus, equipping students with essential business knowledge, skills, and confidence. Students begin with core business courses before choosing from eight specializations, including management, marketing, accounting, economics, human resource management, finance, systems and inormation management systems. Graduates are prepared for roles in junior and middle management with a solid foundation in decision-making, teamwork, and ethical business practices. This programme is composed of eight pathways as follows:
- The Accounting Pathway aims at providing students with the skills needed for measuring and analyzing financial information used basically by managers, investors, tax authorities and decision makers for the purpose of resource allocation and distribution within enterprises, organizations, and governments. Business Administration graduates in the field of accounting have a broad range of challenging and rewarding job opportunities in the accounting of businesses and organizations in the public and/or private sectors.
- The Economics Pathway aims at improving the students' proficiency in the field of economic analysis and at strengthening their understanding of economic changes in addition to appreciating their influence on the business sector. It also aims to develop the students' ability to describe and evaluate the economic behavior of households, businesses, and markets.
- The Management Pathway aims at giving students the needed skills for managing investments through an organized behavior which takes into consideration the principles of financial management and organization for public and private sector enterprises. Business Administration graduates in the field of Management have a broad range of job opportunities in service, commercial and industrial firms as project managers, business advisors and administrators.
- The Marketing Pathway aims at providing students with the required skills necessary for discovering the needs and desires of customers in order to develop a group of products or services capable of satisfying those needs and of insuring a good profit for the organization within an acceptable time frame through the focus on marketing tools such as the product, distribution, promotion and price. Business Administration graduates in the field of Marketing have a broad range of challenging and rewarding job opportunities in private and public organizations as marketing executive, marketing researcher, media planner, etc.
- The Systems Practice Pathway aims at providing the students with the skills needed to improve the process of administrative decision-making. It also aims to improve the student's abilities to apply systems thinking and practices for managing and solving complexities in accordance with administrative requirements.
3. The OU-AOU MBA program is a professional, strategic management-focused degree for experienced professionals, blending theoretical and practical skills essential for leadership roles. Graduates are equipped to solve complex business challenges, communicate effectively, and lead in diverse sectors. The program offers both Project and Thesis Pathways with core courses and electives, tailored to specializations like Finance and HRM, preparing students for advanced roles in their fields with strong analytical and decision-making skills.
Master in Business Administration - General
This internationally recognized MBA is designed for practicing managers aspiring to higher positions. The emphasis for your learning is directly rooted in management practice – the 'master' in the degree title signifies your 'mastery' of the art and science of management. To achieve this level of capability the program concentrates on strategic analysis, interdisciplinary skills, intellectual stimulation and independent judgment and builds these upon a solid foundation of core disciplines, including human resource management, organizational behavior, accounting and finance, marketing and operations. You will learn to analyze, synthesize and evaluate a wide range of situations within the broad framework of organizations, their external context and internal management. Among these you will look at economic, environmental, social and technological change issues, corporate governance, markets and customers, managing resources and operations, financing organizations, management and development of people, developing information technologies for application in business and management within a global knowledge-based economy, and development of appropriate business policies and strategies within a changing context to meet stakeholder interest.
Duration of the programmes:
